Dyamo

Digital mentorship service for students

CLIENT

DYAMO a digital service organization offering anonymous mentorship to middle-to-highschoolers through an app. Through gamification and anonymity, they are innovating mentorship and making it accessible to younger people whenever they need it, from their phone.

CHALLENGE (ACCEPTED)

A creative concept or a format that DYAMO could use to tell the story of their brand, and pitch their product and service.

 

OBSERVE. LEARN

Through meetings with the client, we’ve learned more about the background and how their journey started, what challenges were they facing, what (they think) their users need and what their vision for further development is.

In order to validate the need for this service and get more insights into potential needs and possibilities for collaboration, we made surveys directed toward teachers and school principals.

PLAY. THINK

Based on further research and discussion with the client, it was clear there was a need for this service and, after the market research, it seemed like this was a unique service. They have no direct competitors and the feedback both from the students, the mentors and the school they collaborate with was warm and supportive. Their story all about good service, so the only thing missing was using storytelling that could capture the true emotions and needs related to their service.

FUSE. CHOOSE

We concluded that this storytelling should be directed towards their partners (schools and sponsors), as that’s through whom they will be able to continue their good work. Therefore, it was clear that a pitch deck would serve DYAMO well at this stage of their business.

MAKE

We presented the story and vision of DYAMO together with a strong and truthful understanding of their users’ needs through two pitch decks – one aimed towards the schools, and the other toward other partners, sponsors. For this we also did a bit of rebranding, adjusting the logotype and defining the visual language, as well as the tone of voice in order to present the warmth of the service. 

Once the content direction was set, we also wanted to incorporate DYAMO’s story in the pitch decks, explaining their purpose and validating students’ needs, making it easier to get the support and connection needed to continue developing this much-needed service to students across Sweden. We asked the client to record themselves telling the inspiring story they’ve shared with us during our first meeting as we believed it will touch others the way it touched us, spreading awareness of how needed this service is. The story was to be simply told through their voices, and with animation made by Ebba Soderlund, audio editing done by me.

My Role

  • Pitch deck structure
  • Art Direction
  • Copy Editing
  • Audio Editing
My role shifted throughout this project. Based on the initial group research, my work first included crafting the idea of two similar, yet differently positioned pitch decks, and afterward, shaping the tone of voice and messaging for each. I was leading the creation of the copy, writing bits and editing the final text. The visual language and aligning the text and the design of the decks, was done together with fellow art director Erika. 

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